#DMreflection as I learn more about Digital Marketing

#DMreflection —  I started a free online course on Digital Marketing from Future Learn October last year, but I paused mid-way since I had a scheduled trip to Balabac, Palawan, to coordinate some tours for KilometerZeroPH.

The topics in the DM course were interesting, even though it wasn’t exactly what I was looking for. I initially thought that the course would cover the tools I need in order to do digital marketing for my business, but it was more of the theories behind the discipline.

The course was structured to enable the learner to be a critical thinker about the tools, concepts, practices and case studies revolving around DM. It takes the learner through lessons that make her aware of the customer journeys, the marketer’s storytelling, technologies & digital assets, and concepts involving data, privacy & analytics.

Have you ever been side-tracked by researching further than the intended topic on an online course?

It is true that when as you learn, you begin to realize that there is more to learn. During the first week, I used to get side-tracked as I researched further on the topics to get a better grasp of the lessons. I realized that there really is a career path to Digital Marketing, and Big Data as well, to better understand the market –to which businesses sell products or services.

I think it would have been better if I was able to finish this course in two to three weeks as I originally planned. It’s a good thing that Massive Open Online Courses are designed for learners to study at their own convenient times. At any case, this course has introduced me to concepts that I need to study further as I learn more about Digital Marketing.

If you’re interested with Free Online Courses, consider choosing from the various offerings at FutureLearn (https://www.futurelearn.com). They have a wide variety of topics that I caught my attention, and I have added to my bucket-list of courses to take in the next weeks. I’m sure you’ll find something interesting there as well.

TaskUs – a #RidiculouslyGood place to be in

TaskUs started as a company with one goal: to provide assistance to busy and always on-the-go individuals. The company held on to that one goal, and as years went by, wrapped it up and made it even bigger and better. Boldly, TaskUs moved on from helping out individuals and began seeking out startups and rapidly-growing businesses that set their sights on making a difference in the world.


My very long travel season is about to end, and I have recently started looking for employment just before the rainy season began. I admit that I am particularly choosy about the location of a company that I’d like to work for next. I would prefer the companies near my place, and/or a role that would require me to travel. Like most of you, I hate the Metro Manila traffic. I prefer not to brave the length of C-5 or EDSA on any given weekday rush hour. So I’m mainly looking for opportunities within a five-kilometer radius from my place. I checked Linkedin and Jobstreet for openings near my residence, sent out my resume, and let’s see which ones would see my qualifications and capacity fit for the roles they will be filling-up.

I had the opportunity to visit the TaskUs Headquarters recently when they held a Blogger Party at TaskUs LizardBear Lair, their Headquarters in BGC. Initially, I wasn’t sure if the invite for this was because of my blog, which, I haven’t really updated in a while or if it was because of the resume I sent to a former boss. But heck! I’ve heard a lot about the TaskUs offices, that I really wanted to take a peek into their workplace, so I RSVP’d.

They have a strict building policy, that every visitor needs to check in twice. One at the lobby, and at their floor. So in case you get yourself an interview, bring 2 IDs. As I stepped into their reception area, I was greeted with warm smiles of Ms. Annalyn Morales and other teammates before being endorsed to register with the guard at the floor.

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The TaskUs headquarters, known as the “LizardBear Lair” in the TaskUs community, is located in BGC. Launched in 2015, the Lair takes on a fresh concept of the modern workspace, combining high-tech with high performance. The site features Star Trek-inspired board rooms, a gym, a shower room, bean bags, hot desks, and nap rooms. Its rise signalled the rapid growth of TaskUs.


It took a while for the event to start. But there were a few other bloggers around, so I was able to chat a bit with these techy individuals who are so passionate about their blogs. Some of which I have met before at another blogger event.

This Blogger Party was to showcase what’s with TaskUs & why people would want to be there. At the same time they made it as a recruitment event, getting a specific niche of social media-savvy individuals who they are profiling for a specific account.

The TaskUs teammates welcomed us during cocktails. I sensed thier authenticity with their warmth and genuine happiness as they share stories of what they do there.
I also felt they were anxious about meeting the bloggers, and worried about not being able to start on time. It was raining earlier that evening, and knowing the traffic going to BGC during rush hour, I was pretty sure a lot of participants would be late.

Anyway, we were able to meet thier cute mascot, Lizzy, a lizzard and a bear rolled into one. I honestly wanted to take her home.

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Meet LizardBear — a lizard and a bear rolled into one. TaskUs thrives with the adaptability of a lizard and the curiosity and tenacity of a bear. Apart from that, LizardBear knows a thing or two about being one of a kind because at TaskUs, diversity is celebrated.


They toured us around the two floors. Sorry no photos were allowed to be taken at the Ops. But I was able to take some snaps of their gym, lounge/locker area and their pantry. I think they’re pretty cool!


Ms. Karen Mae San Andres hosted the talk, and we were shown TaskUs videos starting with the co-founders, Bryce Maddock and Jaspar Weir, who talked about the beginning and growth of the company to its five thousand employees. There were clips showing their various employee engagement activities and the account that they were currently profiling for.

Honestly, I would want to work here. Though, I really wasn’t sure if they were able to profile me correctly. I was told that they were only given a list of the invitees, and not the post that the candidates were applying for. I did proceed with the teammate assessment, though. Of course, I passed the initial assessment, and was given a take-home assignment- which I was able to complete (after they emailed that I missed a few minor details). They did say that they need to fill posts this July for the Shopify account, but I haven’t received any feedback yet. Anyway, I won’t be available until August due to some prior commitment. Other than that, they could have hired me yesterday!

You might want to check their website, TaskUs.com and Jobstreet for their latest openings. There might be a role fit for you in one of their offices.

Why would one like to work with TaskUs?

I have seen several posts in social media that TaskUs offices look casual, similar to those silicon valley tech startups (which are now giants) like Google and Facebook. Who wouldn’t be inspired to work in that kind of environment. It seems to be a place where one would be inspired to believe in oneself and work with others. They encourage the team members to always strive for excellence, letting them think outside the box, and do more with less; exercise emotional intelligence, work hard, have fun, and Be Ridiculous! I think that a company that would support you in your endeavor is great place to be in.

And their office is just 10 minutes away from my place (during rush hour). Perfect! They really found strategic locations to build their offices.

TaskUs is not a company; it’s a community.

It seems to be a place where cultures collide — in the most colorful and ridiculous way. It seems to be a place where you can come and the work is not like the cookie cutter type BPO that has well defined, and sometimes boring routine. It is a place where you can not just innovate, but create your own standards with the team. Normalcy has no room in a place where everything is made of ridiculously good stuff. Therefore, TaskUs is a #RidiculouslyGood place to be in.

Too good to be true?

From an outsider’s point of view, it seems too good to be true. But on a personal note, two of the most awesome bosses I have known in my entire career is part of TaskUs. I was fortunate to have worked previously with Robert Hayes (Country Manager) and Chico Inong (VP, Operations, Cavite Site), in another call center. It was an honor for me to have been part of the Senior Leadership Team they have formed in Clark. They do put their heart and soul in making sure that the account got the best talent with the right attitude. With that start, they were able to manage and guide the team to perform and deliver. It was a tough account, but they strive to build a culture that would make the people want to come to work, where leaders and front-liners were mentored, and hard work is appreciated. They were able to make a great working environment and they were able reach out to the team members and inspired them to give their best. As a result, the company have been awarded top vendor for the account. No wonder TaskUs got these execs.

And if Rob and Chico chose to be with with TaskUs, I couldn’t find any other reason why I should not try for a post there! I do hope there would be a role there that would be fit for me. At any case, I do hope that Andz and Jon, and the other bloggers who also attended the Blogger Party also considers to push thru with their applications and be part of the company soon.


Check out the 360 videos of the TaskUs offices:
LizardBear Lair in BGC

Chateau Ridiculous in Anonas

Lizzy’s Nook, Imus, Cavite

TaskUs feature by WSJ


To learn more about TaskUs, please visit their website, http://www.taskus.com
Facebook: https://www.facebook.com/TaskUsPH
Instagram:  @taskusph



#EventAlert — The Philippine Blogging Awards, a.k.a. #Bloggys2015

The Philippine Blogging Awards, a.k.a. Bloggys 2015, will held in SMX Convention Center, SM Aura, Taguig on November 21, 2015.


Press Release. Taguig City, Philippines.Essays.ph is organizing The Philippine Blogging Awards, a.k.a. Bloggys 2015. This is a nationwide event showcasing a variety of Filipino blogs and bloggers to be held at SMX Convention Center, SM Aura, Taguig on November 21, 2015.

There are lots of blogs being launched these days, but there are outstanding content creators and influencers that deserve to recognized. It would be great to see respected bloggers in their own niches be given awards for inspiring their readers.

Nominate your favorite Filipino blogs by clicking on this link.

Nominations will be until September 30, 2015.

For more information on the nomination process, visit: http://bloggys.ph/nomination-process
While the rules/guidelines can be found here: http://bloggys.ph/rules-and-guidelines/


Disclaimer: The Philippine Blogging Awards organized by Essays.ph is not connected with Philippine Blog Awards organized by Philippine Blogger Awards, Inc.

Lazada Philippines

Mobile Apps: Go Manila PH

Go Manila gives you full access to real time Traffic Livestream, locate and contact Emergency Locations and Hotlines and discover the historic capital of the Philippines at the tip of your finger with easy access to popular tourist destinations, restaurants and nightspots.

Go Manila App

Press Release. Manila, PhilippinesAs much as I love the City of Manila, I am not a fan of its traffic jam. It is good to know that the local government efforts in making Manila secure also allows a way for ordinary citizens, like us, to access.

Envisioned for both local residents and tourists, Go Manila seeks to make life easy in an otherwise complicated Urban Jungle.

In a click of a button, you can have full access to real time Traffic Livestream, locate and contact Emergency Locations and Hotlines and discover the historic capital of the Philippines at the tip of your finger with easy access to popular tourist destinations, restaurants and nightspots.

Features :

  • TRAFFIC LIVESTREAM – Get instant and real time access to Manila’s major thoroughfares. Livestream will provide a link to the hundreds of high def CCTV’s installed in various parts of the Metro. Never get stuck in traffic again as these live feeds will provide you ample time to look for alternative route.
  • EMERGENCY LOCATIONS – No GPS and MAPS? No problem. Get the exact locations of Police Stations/Precincts, Hospitals/Clinics, Fire departments and other concerned agencies at the tip of your finger.
  • EMERGENCY HOTLINES – No need for complicated and outdated directories. One click and you get to access and call various police precincts, hospitals, fire departments and all other emergency/disaster related concerns.

It’s a virtual tourist guide and a handy companion for commuters and travelers alike. With Go Manila, everything comes easy!

This app is spearheaded by Manila City Vice Mayor Isko Moreno.

NOTE: All of the CCTV has a limit range only in the Philippines

Download This App Now!


Like GoManila on Facebook

Follow @GoManilaPH on Twitter


Lazada Philippines

Business: Asia e-Commerce Expo 2015 (#AECoE) & Business Card Exchange

Press Release. Business: Asia e-Commerce Expo 2015 (#AECoE) & Business Card Exchange.

#AECoEPress Release. Taguig, Philppines — Learning and expanding your network are musts for start-up entrepreneurs. In this digital age, it is important to know the trends in the industry and the people who could potentially be your future collaborators.

The Philippine e-commerce community is preparing to attend the Asia e-Commerce Expo 2015 (#AECoE) which will be held at SMX Aura, Taguig on November 25, 2015, Wednesday.

TAG Media and Public Relations values the delegates of each event they organize. ‘We want you to have a collaboration for future projects or even friendship after the conference or summit under TAG Media and Public Relations. Part of the objective in attending events is to meet the empowered attendees who came from all parts of the country and beyond and to have a long term partnership after. We love to share and help individuals and companies to gain more knowledge from the speakers and to gain friends after the event.’
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We will have a Business Cards Exchange Activity too on the actual event so that you will meet everyone at the conference. So don’t forget your fliers, business cards and ready pitch, the bell will ring every 30 seconds.”, according to Troy Nicolas, CEO of TAG Media and Public Relations.

For “Asia E Commerce Expo 2015,” we will have [a] “Speed Networking” so that delegates will have a chance to meet all. We will endorse you to your target clients, future partners or maybe future friends; we never know. We will release the complete list of attendees 3 weeks before the November 25, 2015 event to those who have confirmed registration already and let us know what company you like to be introduced. That’s what we do, that’s our company. 

ASIA E-Commerce Expo 2015
ASIA E-Commerce Expo 2015

#AECoE will give participants a unique opportunity to learn from, and network with senior leaders from the biggest brands in Asia Pacific region and in which the leading e-commerce experts from emerging markets, award winning e-commerce players and established e-retailers in APAC gather under one roof. Industry leaders will share independent experiences and insights for delegates from different countries. As an entrepreneur, you can be a part of this inspiring environment and benefit from the excellent networking opportunities it offers.

It features: Sessions on e-Payments, e-Logistics and e-Privacy, Opening Reception, Conference Programme, Over 15 Local and International High-Level Speakers. 30+ Sponsors and 1 hour of Speed Networking

Participants will learn: Market Analysis, Digital Marketing, CRM, Strategy, E Commerce, Going Global

Why you should attend: To grow your business, To meet investors, 300 APAC Audience, Maximizing cross border e-commerce

#AECoE is not just about learning, empowerment and inspiration but a potential future collaboration that’s why we allot time for networking. Speakers confirmed are as follows plus 10 more awaiting for their confirmation;
• Constantin Robertz – Managing Director, Zalora
• Lars Jeppesen – CEO, Tech One Global
• Jacqueline Van Den Ende – Managing Director, Lamudi
• Kristian Melquiades – General Manager, Viber
• Janette Toral – Founder, Digital Club Filipino
• Subir Lohani – Managing Director,
• Chinkee Tan – Book Author and Radio Host
• Robert Yupangco- CEO, Yupangco Group of Companies
• Frederic Levy – Founder & CEO, CashCashPinoy
• Camille Montejo – CEO, Tree Top Adventure Inc.
• Bjorn Pardo – CEO, Xend Business Solutions
• Quentin Boucher – Managing Director, Ensogo

• Chris Kiklas – President, EmLogis
• Pocholo Gonzales – CEO, Creativoices Production
• Spanky Enriquez – Corporate Communications Consultant

Speakers are leaders from different industries and engaged in momentous pursuits of significance to the ASEAN region. Attendees are senior business people, high-ranking government officials and media journalists.

Asia E Commerce Expo 2015 (#AECoE) is expecting 300 visitors & up to 30 companies to share their products and services in the expo. For more info please check www.asiaecommerce.ph & for partnership/sponsorship, please contact the organizer at 09166299381 or at maria@asiaecommerce.ph Registration Fee per delegate: Php 3,000.00 (Inclusion: Snacks and Elegant Lunch, Conference and Expo.)

Lazada Philippines